Why marketers see audio as a ‘strong format’ worth investing in next year | Digiday
At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the…
Instagram to test out repost feature, allowing users share others’ content | Mashable
Babe wake up, Instagram is dropping a “new” feature. Source: Instagram to test out repost feature, allowing users share others’…
Ecommerce Brands’ Q2 TikTok Ad Spend Up 60% QoQ 09/13/2022 | MediaPost
In the first two quarters, ecommerce retailers spent $48.4 million on TikTok ads — up 231% versus the previous 181…
YouTube is testing a new way for select creators to promote their content | TechCrunch
The YouTube addition makes it easier for creators to run quick promotions for their content and also gives them a…
Only One Social Media Platform Is Used by 95% of Teens (And It’s Not TikTok) | PCMag
While TikTok occupies the time of 67% of teens surveyed for a recent Pew Research Center study, it’s another video…
Snapchat Plus: More Than 1 Million Paying Customers, Four New Features | Variety
Snap says it has signed up more than 1 million subscribers for Snapchat+, its service that provides access to exclusive…
How TikTok’s Unique Algorithm Changed the Social Media Game | Entrepreneur
Here’s how TikTok is rewriting the rules for how we create, share and discover visual content. Source: How TikTok’s Unique…
7 Reasons Why Video Rules Content Marketing | The Drum
In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says…
Short-form videos increase viewership on YouTube, year-over-year | Ad Age
In its latest report, H2 2022 Social Video Trends, Tubular Labs found that viewership of short-form content on YouTube –…
Social Media: The Next Chapter Of Growth | Seeking Alpha
As the COVID-induced growth cycle fades, social platforms are finding it harder to find growth in 2022, which we believe…