This  a great article about Audio and the Internet. I have pulled some excerpts that points out how we feel about promoting music and what tools we use to create the stir that we long to be viral. Read it all (notice I didn’t say listen!)  at Why Audio Never Goes Viral 

Cat Video Vs. The Cat’s Meow

Bianca Giaever has always been obsessed with radio. As a child, while she biked her newspaper delivery route, she listened to an iPod loaded exclusively with episodes of WBEZ’s “This American Life.” At Middlebury College, she stalked her classmates, dragging them to her dorm room to record interviews she edited into stories for the college station and smaller audiences online. “I was fully planning on working in radio,” she says. “My whole life.” That is until, the day after graduation, she became a viral video star.

When she painstakingly crafted moving audio narratives, her parents and brother listened. When she added video to her final college project, “The Scared is Scared” — a 6-year-old’s dream movie brought to life — “It just. Blew. Up.”



Spotify adds in-app merch stand to artist profiles | Music – CNET News.

You can now buy T-shirts, records, and other merchandise from your favorite artists within music-streaming service Spotify.

Ask us how you can get started using this service and how we can manage it for you.

Spotify adds in-app merch stand to artist profiles | Music - CNET News

Been there, streamed that, bought the T-shirt… you can now buy shirts, records, and other merchandise from your favorite artists through music-streaming service Spotify.

Turns including Beastie Boys, Banks, Grateful Dead, Bon Jovi, Deadmau5, and much-trumpeted new arrivals Led Zeppelin have been first to offer swag in Spotify over the last month, and the feature is now open to any artist to sign up and start selling anything they want, from wristbands to vinyl records, right there on their profile page.

Clicking on an item shows you a preview image and then takes you to the band’s online store, wherever that may be. Merchandise is available to buy if you’re listening to Spotify in the US, UK, Ireland, Australia, New Zealand, Denmark, Sweden, Norway, and Iceland.

Any band or artist can add a merch stand to their profile within the Spotify app. They can only offer three items at a time, but on the plus side there are no fees: neither Spotify nor Topspin — which provides sales and marketing software to artists — take a cut when a fan drops some cash on a new shirt, poster, or album.

Topspin has a similar deal to offer merchandise through forthcoming rival streaming serviceBeats Music, which is set to launch on Tuesday.

As digital music — and with it, music piracy — has eaten into the money made from selling music, other ways of making money have become increasingly important. Revenue streams such as merchandise and live concert tickets are two big ways for artists and labels to make money — and both can now be browsed and bought through Spotify. READ MORE

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