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Based on reports, Twitter is looking to acquire the audio sharing platform SoundCloud with the hopes of heading into the music sharing business. It comes as a number of companies are reportedly looking to boost their music sharing capabilities and the Twitter takeover of SoundCloud could put the company into the lead for music online.
If Twitter does acquire SoundCloud it will bring a huge audience to the service if handled correctly, allow the 250 million users using the platform a instant way to reach targeted music lovers. Much like our classic radio dial.
We have recommend SoundCloud for years to our clients to help track listens. We like how it allows links to iTunes or any other store for physical as well as digital sales. We also like that you can add a video link to it. We built for our clients private SoundCloud players for press and media so that they can hear and even download the whole album before it goes to iTunes which gets the music to the taste-makers quicker and conveniently for them to add tracks to their digital outlets.
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Based on reports, Twitter is looking to acquire the audio sharing platform SoundCloud with the hopes of heading into the music sharing business. It comes as a number of companies are reportedly looking to boost their music sharing capabilities and the Twitter takeover of SoundCloud could put the company into the lead for music online.