#BlackoutTuesday was just one example of a well-meaning trend that ultimately backfired.
Perhaps the best recent example of a well-meaning social media campaign gone south is Blackout Tuesday.
On June 2, social media users posted black squares on their accounts en masse, often adding hashtags such as #theshowmustbepaused, #blackouttuesday, #blacklivesmatter and #blm, to show outrage over the killing of George Floyd and solidarity with the Black Lives Matter movement. There was quite a bit of pressure from participants for businesses, musicians, actors and friends to post a square ― to not do so was to cement complicity with racism.
Read the whole story at HuffPost.com
https://www.huffpost.com/entry/social-media-trend-questions_l_5edecbe0c5b66265393882ac