The video-sharing platform remains one of the fastest growing apps in the U.S. and the world.

Users turn to TikTok to find the coolest products and trends, all through word of mouth. This is reflected in some of the platform’s best performing hashtags that are all driven by organic engagement: #TikTokMadeMeBuyIt; #BuyThis; #TikTokFinds; #GotItFromTikTok; #TikTokMadeMeDoIt; and #WhatTikTokMadeMeBuy — each of which claims anywhere from more than a million to in excess of 600 million views.

The app’s upcoming integration with Shopify will only make these campaigns more valuable for many DTC brands, where direct opportunities for purchase are embedded into the platform experience.

Source: 4 Reasons TikTok Should Be Part of Your Marketing Plan