The government’s Culture Recovery Fund recently managed to ensure 89% of grassroots music venues received the funding they applied for. On paper, this looks like a massive result, but the music industry voices we polled recently paint a more nuanced picture. We’re hearing of gaps in funding, performative acts from brands during moments of crisis, but new and innovative ways for brands to revaluate their relationship with communities in music as we head into a second lockdown.
The government’s Culture Recovery Fund recently managed to ensure 89% of grassroots music venues received the funding they applied for. On paper, this looks like a massive result, but the music industry voices we polled recently paint a more nuanced picture. We’re hearing of gaps in funding, performative acts from brands during moments of crisis, but new and innovative ways for brands to revaluate their relationship with communities in music as we head into a second lockdown.
