Spotify is pushing nearly all of its chips onto podcast browsing and production as a way to drive its revenues. Amazon may be looking to do the same for

Audio streaming services are finding it difficult to stick with a pure music play with licensing costs growing. The appeal of podcasting’s economics — doing contracts with individual shows, companies, or even hosts — could work out better for some. It’s certainly Amazon’s chance to try at this point.

Source: Amazon Music jumps into the podcasting game with original and exclusive shows