Amazon Music will now allow artists to livestream directly within its the platform through a partnership with Amazon-owned Twitch.

The partnership, which rolled out Tuesday (Sept. 1) across all Amazon Music streaming tiers — including the free tier, Amazon Prime, Amazon Music Unlimited and Amazon Music HD — makes Amazon Music the first music streaming service to add livestreaming capabilities for all of its artists. Amazon Music director Ryan Redington touts that the update will not only give artists on popular livestreaming platform Twitch new access to Amazon Music’s 55 million users worldwide, but will also allow those users to toggle easily between an artist’s livestream and recorded music catalogue, which he calls a “game-changer for the music industry.”

Source: Amazon Music Will Now Let Artists Integrate Twitch Livestreams: Exclusive | Billboard