About Stephanie Orr-Buttrey

http://www.CountryWired.com

Founder of CountryWired Inc in 1994. Recording Industry Degree from MTSU. Lives in Tennessee with her husband and daughter.

Posts by Stephanie Orr-Buttrey:

The New Facebook update: How the all-new design looks and works | Pocket-lint

The New Facebook update: How the all-new design looks and works | Pocket-lint

In the history of Facebook, there have been four major redesigns. The latest one, FB5, otherwise known as The New Facebook, might be the most dramatic of them all. It’s a total shift in how Facebook looks and works on desktop and mobile.

INFO

  • What is the New Facebook?
  • When will The New Facebook arrive?
  • How does The New Facebook look and work?
  • Dark Mode
  • News Feed and Groups
  • Other features


Read the whole article at Pocket-lint.com

How Tunecore’s Entertainment Relations Team Is Literally Bringing The Music Industry Together |  Hypebot

How Tunecore’s Entertainment Relations Team Is Literally Bringing The Music Industry Together | Hypebot

TuneCore blog writer Patrick McGuire guest posts on HypeBot about how TuneCore is creating releationships for artist to bring music industry to them with special programs like LunchCore and an Entertainment Relations Team.

Read the whole article and more at hypebot.com and TuneCore

eMarketer Pinterest and Snapchat Q4 2019 User Forecasts – eMarketer Trends, Forecasts & Statistics

eMarketer Pinterest and Snapchat Q4 2019 User Forecasts – eMarketer Trends, Forecasts & Statistics

Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

Pinterest’s users are more evenly represented across all age groups as a percentage of the general population, while Snapchat’s are much more skewed in the younger age groups.

Read the whole article at emarketer.com

U.S. Music Industry Hits Milestone in 2019 With Over 1 Trillion Streams | Pitchfork

U.S. Music Industry Hits Milestone in 2019 With Over 1 Trillion Streams | Pitchfork

Lil Nas X, Billie Eilish, Post Malone, and Ariana Grande were among the most popular streaming artists of the year

In 2019, U.S. listeners passed the trillion-stream mark for the first time, according to Nielsen’s annual year-end report on the music industry. There were 1.15 trillion audio and music video streams in 2019—up 29.3% from 887.4 billion streams in 2018. Read the full report via Billboard here.

Read the article at Pitchfork.com

Instagram Officially Begins Testing of DMs in Its Desktop Version | Social Media Today

Instagram Officially Begins Testing of DMs in Its Desktop Version | Social Media Today

 

 

 

 

Instagram has now confirmed that it will begin a small roll out of direct message access through the web-based version of its app.

For brands, the addition could have specific benefits for those looking to use Instagram Direct for customer service queries, enabling easier integration into your broader social media workflow.

Read the whole article at SocialMediaToday.com

Where the Music Business Is Going in 2020 | Rolling Stone

Where the Music Business Is Going in 2020 | Rolling Stone

Rolling Stone predicts:

  • Frenzy for data will be lucrative – for some
  • Artist-fan relationship will see drastic changes
  • Streaming will have to face the (fake) Music
  • Major labels will cash in on outside interest
  • Tech will flood the concert experience

Read the whole article at – RollingStone.com

How to Use Instagram Stories to Promote a Live Event : Social Media Examiner

How to Use Instagram Stories to Promote a Live Event : Social Media Examiner

Sharing highlight links opens up a world of possibilities for directing traffic from other sources to your Stories content. And with a little creativity, you can put together a highlight at a later date if you want something more cohesive.

Keeping a Tour Date Highlights helps fans find your dates and make sure you use the swipe up link directly to your tickets! Making it only a click away.

Learn more at  the source: SocialMediaExaminer.com

How to Use Facebook Premiere: What Marketers Need to Know

How to Use Facebook Premiere: What Marketers Need to Know

Have you started using Facebook Premiere? A Great tool to gather the “LIVE” traffic with a pre-recorded video! 

 

Read the whole article at SocialMediaExaminer.com


What Is Facebook Premiere?

Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You can take advantage of all of the benefits you get with a Facebook Live video, but with a pre-recorded video instead.

After you schedule a premiere, a post is published immediately to your page. The post will include a Get Reminder button that viewers can click to receive a notification prior to the broadcast. Anyone who subscribes will receive a notification about 20 minutes before your premiere begins.

Facebook Premiere example, showing future premiere

Three minutes before the broadcast, they’ll get another notification that they can join the broadcast lobby, where they can like, share, and comment in real time before the video debuts. A clock that counts down to the broadcast also appears in the post.

How to Set Up and Schedule a Facebook Premiere for Your Page

When you schedule a premiere, it must be at least 10 minutes prior to the time of your broadcast. You can schedule airings up to 7 days in advance, and you can schedule more than one premiere for the same time. Facebook also allows you to swap one premiere video for another after you’ve scheduled it (up to 15 minutes before your broadcast), so it gives you some flexibility for last-minute changes.

How to Adapt to Facebook Algorithm Changes

How to Adapt to Facebook Algorithm Changes

Conclusions on Facebook Algorithm Changes

Facebook algorithm changes will never stop. That much seems clear. If we take that as our starting point, here are some things that marketers can trust through past, ongoing, and future changes:

  • Don’t expect a Facebook algorithm change – at least not one announced publicly – that deprioritizes content from friends in favor of content from your store. Period. The trends is always in the direction of friends and family, and away from brands. So assume that the News Feed algorithm will never be as nice to you as it is today.
  • If there’s a silver lining, it’s this: Facebook is making changes to keep users more engaged. Engaged users are more likely to engage with ads. Your ads. It’s not like Facebook is becoming a charity. There will still be ads, and if these Facebook algorithm changes have their intended effect, those ads will be seen by users who enjoying themselves and open to seeing your ads.
  • Facebook algorithm changes are a good reminder that Facebook is not the be all end all of advertising. Facebook is sexy. The user base is ginormous, the Business Manager UX is nice (mostly), there is a proven record of brands gaining traction and driving sales via Facebook. At some point, though, these Facebook algorithm changes might test your patience. And when that happens, remember that Instagram, AdWords, and our old friend SEO will be waiting with open arms.

How to Rock Facebook Messenger & Chatbots for Social Success – Search Engine Journal

Alexa, why do I need a chatbot?

By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.

Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.

Why Are Chatbots a Big Deal?

By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.

Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.

  • Mercedes Benz uses a chatbot to help schedule tests drives.
  • Sephora lets customers book a makeover.
  • Spry creates briefs for freelancers to streamline its process for initiating on-demand PR project
  • Shine text sends free daily text messages with motivational quotes, positive affirmations, and mindful moments that are so personalized you feel like it’s human.

Shine Text

If you think chatbots are just for big brands, think again.

Large and small organizations are putting bots to work helping engage with customers in real time whether it’s giving directions or even requesting a media interview.

The possibilities are endless and entirely customizable for any brand.

The bigger deal is chatbots are crushing the open rate and click-through rates of email. A typical email open rate is 20 percent compared to an incredible 80-90 percent on Messenger.

We are talking four to five times more effective than email marketing. If you look at email marketing reports on Mailchimp, the CTR is 1-2 percent.

Brands using Messenger are experiencing a whopping 10-20-30 percent CTR according to Mikael Yang, co-founder of ManyChat.

 

READ MORE from Search Engine Journal

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