About Stephanie Orr-Buttrey

http://www.CountryWired.com

Founder of CountryWired Inc in 1994. Recording Industry Degree from MTSU. Lives in Tennessee with her husband and daughter.

Posts by Stephanie Orr-Buttrey:

T-MOBILE ROLLS OUT FREE MUSIC STREAMING AND ITS OWN RADIO STATION

Yet another non music company jumps in the radio and music streaming.  T- Mobile announced they will be allowing most music streaming service a free pass on data, as well as rolling out it own radio station called UnRadio on the backbone of Rhapsody.  This good will gesture may make net neutrality advocates scream. Read more at Engadget.

 

COUNTRYWIRED PRESIDENT TO SPEAK AT SMOKY MOUNTAINS SONGWRITERS FESTIVAL

songwriterfest

 

Plugging Your Name Not  Just Your Music Online

CountryWired President and Founder, Stephanie Orr-Buttrey will be speaking at the Smoky Mountains Songwriters Festival August 21 -24, 2014 during the Workshop Series.

Pitching your song is one thing, but you also need to pitch your Brand! YOU! letting people know who you and your song are will lead your song to being heard,  possibly cut, and your cuts will lead you to more cuts. Just as you gravitate to Brand Names in your everyday life you will learn how to promote your brand (yourself) to more success.  Stephanie Orr-Buttrey, President of CountryWired, Inc.,  will introduce you to ideas that will establish your name as a brand and help promote yourself, your songs and your successes.

Be prepared to learn more about online branding, with websites and social media and the importance of free tools like, Facebook, Twitter, LinkedIn and more

 This workshop will give you first hand knowledge how to promote you and your songs on-line and in today’s social media world!

Click here to Register and return to list of Workshops

Click here to return to Stephanie Orr-Buttrey’s Bio

FIRST LOOK: AMAZON PRIME MUSIC WON’T MAKE YOU CANCEL SPOTIFY

Now with Amazon in the streaming game you will want to ramp up your Amazon specials and placement. It might not be iTunes but it HUGE Prime subscription service will have new eyeballs and ears on your artists catalog.  Check out all the details and call us if you want ideas how to jump on the bandwagon.

TWITTER WOOING SOUNDCLOUD: IS THERE MUSIC IN THE AIR?

Based on reports, Twitter is looking to acquire the audio sharing platform SoundCloud with the hopes of heading into the music sharing business. It comes as a number of companies are reportedly looking to boost their music sharing capabilities and the Twitter takeover of SoundCloud could put the company into the lead for music online.

If  Twitter does acquire SoundCloud it will bring a huge audience to the service if handled correctly,  allow the 250 million users using the platform a instant way to reach targeted music lovers. Much like our classic radio dial.

We have recommend SoundCloud for years to our clients to help track listens. We like how it allows links to iTunes or any other store for physical as well as digital sales. We also like that you can add a video link to it. We  built for our clients  private SoundCloud players for press and media so that they can hear and even download the whole album before it goes to iTunes which gets the music to the taste-makers quicker and conveniently for them to add tracks to their digital outlets.

 

Learn more what CountryWired can do for your or follow us for more news and tips on music tech and its changes changes.

 

#SoundCloud

Based on reports, Twitter is looking to acquire the audio sharing platform SoundCloud with the hopes of heading into the music sharing business. It comes as a number of companies are reportedly looking to boost their music sharing capabilities and the Twitter takeover of SoundCloud could put the company into the lead for music online.

#AmazonCart: Twitter and Amazon Partner to Pair Commerce and Conversation

Users can now link their Twitter and Amazon accounts and add items to their cart by simply replying to any Tweet with an Amazon link bearing the hashtag #AmazonCart. I can see this making somewhat of an impact on music sales if handled correctly. Setting up social media campaigns where you are targeting your fans on sales on Amazon, can lead to a better chance of the music ending up in their cart. 

 

Check back next month on the progress and some of the campaigns we run and the results we find! Want CountryWired Inc to work with your artist? contact us!

 

Billboard and Twitter Partner To Create ‘Billboard Twitter Real-Time Charts’

Billboard and Twitter Partner To Create ‘Billboard Twitter Real-Time Charts’Billboard and social media platform Twitter today announced an exclusive, multi-year partnership to create Billboard Twitter Real-Time Charts. The charts, which will launch in the coming weeks, will track US music conversations among the millions of Tweets sent each day.

Embedly Powered

Messaging Giant WhatsApp, Now With 465M Users, Will Add Voice Services In Q2 Of This Year | TechCrunch

Keep your eye on this beast. With 465 Million Users and Facebook investing 18 BILLION acquiring it, you know he is reaching for the same demographic the music industry, heck the world is!

Jan Koum, CEO of WhatsApp

Messaging Giant WhatsApp, Now With 465M Users, Will Add Voice Services In Q2 Of This Year | TechCrunch.

 

Today Jan Koum, the CEO of WhatsApp — acquired by Facebook last week for $19 billion — delivered another news bomb on top of last week’s milestone: he announced that the messaging giant is finally moving into voice — a move announced at MWC, the conference for mobile carriers that apps like WhatsApp are squarely disrupting.

The move will put WhatsApp — and by default Facebook — more squarely in competition against the likes of KakaoTalk, Line, BBM and other messaging apps that also offer voice services. Today, the co-CEO of KakaoTalk, Sirgoo Lee, noted that in countries like Korea his regional giant is wiping the floor with Facebook: The company has 130 million users in total, with 55 million of them in Korea, surpassing Facebook as the default mobile SMS platform, he noted. But as Koum noted today, it wants to grow its users everywhere, and use voice to do that, “including in Korea.”

“We use the least amount of bandwidth and we use the hell out of it,” he said. “We will focus on simplicity.” Voice will come to Android and iOS first and then following on some Nokia and BlackBerry phones, he added.

Koum today said that WhatsApp to date has 465 million monthly active users and 330 million daily users — an increase of 15 million on the number released just last week when news of the Facebook sale broke. “We couldn’t be more humbled by our growth,” he said. Interestingly, today is the company’s birthday. It was founded on February 24 in 2009.  Read More at Techcrunch.com

 

WHY AUDIO NEVER GOES VIRAL

This  a great article about Audio and the Internet. I have pulled some excerpts that points out how we feel about promoting music and what tools we use to create the stir that we long to be viral. Read it all (notice I didn’t say listen!)  at Why Audio Never Goes Viral 

Cat Video Vs. The Cat’s Meow

Bianca Giaever has always been obsessed with radio. As a child, while she biked her newspaper delivery route, she listened to an iPod loaded exclusively with episodes of WBEZ’s “This American Life.” At Middlebury College, she stalked her classmates, dragging them to her dorm room to record interviews she edited into stories for the college station and smaller audiences online. “I was fully planning on working in radio,” she says. “My whole life.” That is until, the day after graduation, she became a viral video star.

When she painstakingly crafted moving audio narratives, her parents and brother listened. When she added video to her final college project, “The Scared is Scared” — a 6-year-old’s dream movie brought to life — “It just. Blew. Up.”

More →

SPOTIFY ADDS IN-APP MERCH STAND TO ARTIST PROFILES | MUSIC – CNET NEWS

Spotify adds in-app merch stand to artist profiles | Music – CNET News.

You can now buy T-shirts, records, and other merchandise from your favorite artists within music-streaming service Spotify.

Ask us how you can get started using this service and how we can manage it for you.

Spotify adds in-app merch stand to artist profiles | Music - CNET News

Been there, streamed that, bought the T-shirt… you can now buy shirts, records, and other merchandise from your favorite artists through music-streaming service Spotify.

Turns including Beastie Boys, Banks, Grateful Dead, Bon Jovi, Deadmau5, and much-trumpeted new arrivals Led Zeppelin have been first to offer swag in Spotify over the last month, and the feature is now open to any artist to sign up and start selling anything they want, from wristbands to vinyl records, right there on their profile page.

Clicking on an item shows you a preview image and then takes you to the band’s online store, wherever that may be. Merchandise is available to buy if you’re listening to Spotify in the US, UK, Ireland, Australia, New Zealand, Denmark, Sweden, Norway, and Iceland.

Any band or artist can add a merch stand to their profile within the Spotify app. They can only offer three items at a time, but on the plus side there are no fees: neither Spotify nor Topspin — which provides sales and marketing software to artists — take a cut when a fan drops some cash on a new shirt, poster, or album.

Topspin has a similar deal to offer merchandise through forthcoming rival streaming serviceBeats Music, which is set to launch on Tuesday.

As digital music — and with it, music piracy — has eaten into the money made from selling music, other ways of making money have become increasingly important. Revenue streams such as merchandise and live concert tickets are two big ways for artists and labels to make money — and both can now be browsed and bought through Spotify. READ MORE

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