Marketing

Developing Loyal Fans: The Future of Marketing | Social Media Examiner

Developing Loyal Fans: The Future of Marketing | Social Media Examiner

#BookoftheMonth Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers?

To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast.

David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans into Customers and Customers into Fans.

David explains the neuroscience behind tribal identification and loyal fanbases, and shares three keys to developing fans using social media.

A Wall Street Journal best seller 

From the best-selling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. 

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: 

  • MeUndies, the subscription company that’s revolutionizing underwear 
  • HeadCount, the nonprofit that registers voters at music concerts 
  • Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers 
  • Hagerty, the classic-car insurance provider with over 600,000 premier club members 
  • HubSpot, the software company that draws 25,000 attendees to its annual conference 

For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

The Future of Tech and Social Media | Social Media Examiner

The Future of Tech and Social Media | Social Media Examiner

Wondering what the future of social media looks like? Futurist Joel Comm explains why disruption to the industry is imminent and shares the new technologies responsible for changing the way social media works today. You’ll also discover examples of emerging platforms that are drawing content creators and their audiences away from mainstream channels. 🔔 Subscribe for More Social Media Marketing Tactics — https://www.socialmediaexaminer.com/sub 🚀
Visit @Joel Comm‘s Channel for More Blockchain Content — https://www.youtube.com/joelcomm 🔗
Find Resources and Tools Mentioned In this Episode —
dlive: https://dlive.tv/
BravoCoin: https://bravocoin.com/
🎧 Subscribe to The Social Media Marketing Podcast — https://www.socialmediaexaminer.com/s…
💡 Wondering How Fellow Marketers Are Using Social Media? — Download the Industry Report: https://www.socialmediaexaminer.com/zsyx #SocialMediaMarketing #Blockchain #JoelComm
This is How Much Jennifer Lopez and Shakira’s Music Sales Have Really Spiked Since Their Super Bowl Halftime Show | Showbiz CheatSheet

This is How Much Jennifer Lopez and Shakira’s Music Sales Have Really Spiked Since Their Super Bowl Halftime Show | Showbiz CheatSheet

Entertainers are not paid to headline the halftime show. The NFL does cover the costs of producing the show as well as a few other expenses for the artists but it does not give them an actual check after it’s all said and done. However, those who take the stage during the big game enjoy other perks, and Shakira and JLo are finding that out now. Read on to find out how much their music sales have spiked and which song has had the most downloads since.

After Lady Gaga’s halftime show in 2017, she saw a spike in her album sales by 1,980%. The following year, Justin Timberlake’s Spotify streams increased by 214%. And in 2019, Maroon 5’s halftime performance boosted the group’s sales by 434%.

According to initial sales reports via Nielsen Music, the songs performed during the show garnered a sales increase of 1,013% in the U.S. Collectively, those tunes sung by the women sold 16,000 digital downloads on Sunday, up from 1,000 sold the day before.

Billboard noted that the Puerto Rican and Colombian stars also saw an increase with the sales for the rest of the songs in their catalogs as well. Download sales in the U.S. reached 21,000 downloads on Feb. 2, up from 2,000 on Feb. 1.   

Read the whole article at Cheatsheet.com

Dolly Parton sparks ‘LinkedIn, Facebook, Instagram, Tinder’ photo trend | GMA

Dolly Parton sparks ‘LinkedIn, Facebook, Instagram, Tinder’ photo trend | GMA

Dolly Parton has sparked a new trend.

The country singer, who celebrated her 74th birthday on Sunday, shared four different photos of herself to Instagram and labeled each one “LinkedIn,” “Facebook,” “Instagram” or “Tinder.”

The tag indicates which picture would be most appropriate for each social media platform.

See the other entertainers that followed and Read more at GoodMorningAmerica.com

LucidPix app turns photos into 3D, and Facebook feeds will never be the same – CNET

LucidPix app turns photos into 3D, and Facebook feeds will never be the same – CNET

Whether you have a new phone like the iPhone 11 or an older one like a Motorola Moto G6 or iPhone 6S, you can now take 3D photos with your camera. It’s all thanks to a new app called LucidPix. Instead of requiring a special accessory or two rear phone cameras, the app uses artificial intelligence (AI) to render 3D photos that will move as you tilt and pan your phone.

LucidPix will be available on both iOS and Android later this year, though you can sign up now on the LucidPix website to get early access. The app will be free with a watermark embedded on your photo, but for $1 per photo it can be removed. The free version is aimed at casual users and lets people try the app out before paying for the “Pro” version. The Pro version includes unlimited use of the app for $6 per month or $52 a year.

Read the whole article at cnet.com

7 Newest Instagram Stories Features (and How Entertainers Can Use Them). | Falcon.io

7 Newest Instagram Stories Features (and How Entertainers Can Use Them). | Falcon.io

Entertainers here our some ideas to use these tools.

  1. Instagram Create Mode Spice up your stories
  2. Close Friends List add close friends list to those that buy your new album or that by presale tickets to a show
  3. Stories Donation Stickers your favorite charity will have fees paid for by Instagram, start sharing the love!
  4. Shoppable Tags in Stories add shop tags to your stories, not just yours but other entertainers you respect.
  5. AR Filters Try before you buy that new merch shirt or hat!!
  6. Instagram Music Stickers Add your music to your story or have others join in to be a close friend!
  7. Reels Tik Tok comes to IG! Get that fan base singing your praises

Read the whole article and steps to use these ideas at Falcon.io

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

The new tool provides data on search terms over the last 12 months, along with when those terms peaked.

  • Pinterest Trends is still in beta and will become available on desktop in the U.S. over the coming weeks.
  • The company also announced the Pinterest 100, its annual report on the top emerging trends for the coming year.
  • Google has also announced its own list of trending consumer searches. Dubbed the Google Shopping 100, the page lists specific products that are rising in popularity this holiday season.

Read the whole article at Marketingland.com

Top 10 YouTube Stats for 2020 [Infographic] – SocialMediaToday

Top 10 YouTube Stats for 2020 [Infographic] – SocialMediaToday

Video is the best performing content type across every social media network, and YouTube is the leading online platform for video viewing. 

If you’re looking to maximize your video campaigns, then YouTube should definitely be in your planning. You can set up a YouTube channel for your business, upload your updates, optimize your listings, and draw increased traffic, both from Google search (note: Google owns YouTube) and on YouTube itself.

And if you are looking to make YouTube a bigger focus in 2020, then this collection of stats from the team at Hootsuite will come in handy. The below infographic highlights some key usage insights for the video platform, which may help you in your strategic planning.

For more context on these numbers, you can check out Hootsuite’s full overview of YouTube here.

Read the whole article at SocialMediaToday.com

Will These Be the Biggest Social Media Trends of 2020? | Small Business Trends

Will These Be the Biggest Social Media Trends of 2020? | Small Business Trends

With ever-increasing popularity, a new survey and report from Adobe Spark looks to find out the social media trends that will shape how people work in 2020.

The researchers spoke to business owners, freelancers, marketers, designers, side-hustlers, students and influencers regarding their social media and content creation habits. The goal is to identify the trends around the content they are creating in video, how-to content, remixing and more. Not only that, but Adobe Spark also says these trends will shape what is created on social along with how and why it is created.

By identifying these trends, you can better communicate with your audience on your social media channels. For many small business owners who now use social media as part of their digital marketing mix, the report offers some valuable insights.

202 Social Media Trends Include:

  • Social Media is the New Branded Homepage
  • Engaging Video Content (Video has 48% more views than images)
  • Conversation not Broadcasting (how to convert your viewer)
  • Social Media and Marketing (3.1 billion people using social media next year)

Read the whole article at smallbiztrends.com

The New Facebook update: How the all-new design looks and works | Pocket-lint

The New Facebook update: How the all-new design looks and works | Pocket-lint

In the history of Facebook, there have been four major redesigns. The latest one, FB5, otherwise known as The New Facebook, might be the most dramatic of them all. It’s a total shift in how Facebook looks and works on desktop and mobile.

INFO

  • What is the New Facebook?
  • When will The New Facebook arrive?
  • How does The New Facebook look and work?
  • Dark Mode
  • News Feed and Groups
  • Other features


Read the whole article at Pocket-lint.com

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