Category: Marketing

TikTok has introduced a new Search Ads Toggle feature that allows brands to extend their in-feed ad campaigns to TikTok’s search results. With this new capability, brands can now reach…

So should you do a pre-save campaign feature to help your upcoming music release? This marketing plan allows artists to encourage fans to “pre-save” an album before it drops so…

In an effort to enhance the creative process of its users, Instagram has recently rolled out a set of innovative updates aimed at improving the user experience with Reels. These…

As AI technology continues to become more integrated into various products and services, it is crucial to understand how best to utilize these new tools in order to stay relevant.…

In recent years, music streaming has become the dominant way that people consume music. While streaming has brought many benefits to music listeners, it has also had a significant impact…

In partnership with California-based TalkShopLive. Source: TikTok Live Shopping Integration US TalkShopLive Info | HYPEBEAST

At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the next year. Source: Why marketers see audio as a ‘strong…

In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video. Source: 7 Reasons Why Video Rules Content…

In its latest report, H2 2022 Social Video Trends, Tubular Labs found that viewership of short-form content on YouTube – videos under a minute long – have grown 135% on…

TikTok’s new shopping ads and ad formats are the platform’s latest endeavor to bring hyper-personalized product recommendations to users’ For You Pages. Source: TikTok launches new suite of ad tools,…