Category: Marketing

In recent years, music streaming has become the dominant way that people consume music. While streaming has brought many benefits to music listeners, it has also had a significant impact…

In partnership with California-based TalkShopLive. Source: TikTok Live Shopping Integration US TalkShopLive Info | HYPEBEAST

At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the next year. Source: Why marketers see audio as a ‘strong…

In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video. Source: 7 Reasons Why Video Rules Content…

In its latest report, H2 2022 Social Video Trends, Tubular Labs found that viewership of short-form content on YouTube – videos under a minute long – have grown 135% on…

TikTok’s new shopping ads and ad formats are the platform’s latest endeavor to bring hyper-personalized product recommendations to users’ For You Pages. Source: TikTok launches new suite of ad tools,…

Livestream shopping is different from shoppable video, and knowing the difference is key to understanding Facebook’s exit. Source: Why Facebook’s Live Shopping Was Never Meant To Be

A Google executive said the company’s data shows TikTok and Instagram are a threat to Google Search with Gen Z, and Google is working to keep up. Source: Nearly Half…

Facebook introduces a new way for creators to make more money: music revenue-sharing. Here’s what you need to know. Source: Facebook Launches a Music Revenue-Sharing Program: How Does It Work?

A lot of people have been talking about the rise of using video in marketing, especially on social media. These “experts” claim that every business needs […] Source: The Rise…