Pandora’s new audio trends report finds that digital listenership is being driven by smart speakers, desktop
That’s the main finding in the SiriusXM-owned streaming service’s latest audio trends report. The study, released in partnership with Edison Research and Omnicom Media Group, found that daily time listening to smart speakers has risen 43% since the beginning of the year, while PC and desktop audio streaming has grown 54%.
Source: Digital Audio Continues To Rise Despite Mobile Stagnation