Facebook CEO Mark Zuckerberg delivered a livestream on Friday to announce the company’s retooled video products, prioritizing the potential for users to connect while at home under quarantine. The video updates also fit perfectly with Facebook’s advertising plans, with a focus on e-commerce, according to ad agency clients.

Facebook also has developed augmented reality and artificial intelligence that will help decorate video settings, much like the Zoom backgrounds that have become popular during lockdown.

In the announcement Friday, Facebook highlighted how creators could use IGTV and Facebook Live as channels for workout programs and cooking tutorials. Facebook will now allow the creators to livestream to IGTV and will show the programs on desktop, not just mobile devices. The move to desktop is another sign of how the pandemic has transformed the way people are using platforms, with more viewers visiting on their laptops from home.

Read the whole article at AdAge.com