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The Federal Trade Commission (FTC) is expanding its fight against impersonation scams, proposing new rules to target deepfakes and other AI-powered methods used to harm consumers and impersonate individuals. This comes alongside the finalization of a separate rule strengthening protections against business and government impersonation.

Key points:

  • New proposal: Prohibits impersonation of individuals, building on the finalized rule against impersonating businesses and government agencies.
  • Reasoning: Surging complaints, public outcry, and the growing threat of AI-generated deepfakes.
  • Scope: Aims to deter firms like AI platforms from knowingly providing tools used for impersonation fraud.
  • Quote: “Protecting Americans from impersonator fraud is more critical than ever,” says FTC Chair Lina Khan.
  • Public participation: Comments sought on the new proposal for 60 days after publication.

Additional Information:

  • Finalized rule empowers FTC to directly seek monetary relief from impersonation scammers.
  • Government and business impersonation scams cost consumers billions annually.
  • New rule targets specific tactics like using fake logos and spoofed email addresses.

Call to action:

Visit the FTC website to learn more, report fraud, and submit comments on the proposed