Livestreams are all the rage in 2020, but the related ‘virtual concerts’ category is seeing some activity too. Travis Scott’s performances in Fortnite, which attracted 27.7 million people in total, are the obvious example, but there are also experiments happening around virtual reality, as well as other online games.
VR startup MelodyVR has expanded on its partnership with Live Nation subsidiary Festival Republic around the UK’s Wireless Festival. The physical event has been canceled, but MelodyVR will be putting on “an entire weekend’s worth of unseen performances, exclusive footage, and much more” from 3-5 July instead, including broadcasts in VR from MelodyVR’s studios in Los Angeles and London.
Read more at MusicAlly.com