This installment is with Tracy Gardner, the former Warner Music Group senior vp, global business development and strategy who joined TikTok as head of label licensing and partnerships in December 2019.

It’s been great to see how artists can engage with fans [on TikTok] in a way that perhaps isn’t as produced and polished as other performances. It’s the imperfections that come with that, and everyone working together, that makes it a bit more human and organic.

Read the whole article at