“Influencer” marketing can be a powerful tool in an advertiser’s arsenal for engaging with consumers, especially during the pandemic while consumers and companies are stuck at home. Ropes & Gray attorneys say to avoid legal and reputational risks, advertisers should carefully construct agreements, monitor the content created by influencers, and ensure all claims are backed by competent and reliable evidence.
“Influencer” marketing can be a powerful tool in an advertiser’s arsenal for engaging with consumers, especially during the pandemic while consumers and companies are stuck at home. Ropes & Gray attorneys say to avoid legal and reputational risks, advertisers should carefully construct agreements, monitor the content created by influencers, and ensure all claims are backed by competent and reliable evidence.
