Last month, Instagram exec Adam Mosseri confirmed multi-user live streams would be coming soon, and now, they have officially arrived. The feature is called “Live Rooms” and in an artic…

Live Rooms are also an opportunity to scale your profits as a content creator. During Lives, your viewers can purchase badges to stand out more in the comments section. The Shopping and Personal Fundraiser features are also functional within Live Rooms so you can promote your work and/or products while engaging in a Q&A or a casual chat on the ‘Gram.

Source: Instagram Live Rooms Launch: What Creators Should Know – Educational Content & Events for Creators Everywhere | Blogher