Kings Of Leon have generated over $2 million from non-fungible token (NFT) sales of their latest album ‘When You See Yourself’

The band’s new album, which was released last week (March 5), is one of the first major records to also be released as a collection of digital NFTs – a form of cryptocurrency asset – with each unique token containing exclusive album artwork and limited edition ‘Golden Eye’ vinyl.

Kings Of Leon’s special ‘NFT Yourself’ will remain on sale as an NFT until March 19 at 8PM. After that deadline, all of the remaining limited edition collectable NFTs that are not sold will be “burned” – deleted forever – and no more will be made.

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Source: Kings Of Leon have generated $2 million from NFT sales of their new album