TuneCore blog writer Patrick McGuire guest posts on HypeBot about how TuneCore is creating releationships for artist to bring music industry to them with special programs like LunchCore and an Entertainment Relations Team.
Read the whole article and more at hypebot.com and TuneCore
Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.
Pinterest’s users are more evenly represented across all age groups as a percentage of the general population, while Snapchat’s are much more skewed in the younger age groups.
Read the whole article at emarketer.com
Lil Nas X, Billie Eilish, Post Malone, and Ariana Grande were among the most popular streaming artists of the year
In 2019, U.S. listeners passed the trillion-stream mark for the first time, according to Nielsen’s annual year-end report on the music industry. There were 1.15 trillion audio and music video streams in 2019—up 29.3% from 887.4 billion streams in 2018. Read the full report via Billboard here.
Read the article at Pitchfork.com
Instagram has now confirmed that it will begin a small roll out of direct message access through the web-based version of its app.
For brands, the addition could have specific benefits for those looking to use Instagram Direct for customer service queries, enabling easier integration into your broader social media workflow.
Read the whole article at SocialMediaToday.com
Rolling Stone predicts:
Read the whole article at – RollingStone.com
Sharing highlight links opens up a world of possibilities for directing traffic from other sources to your Stories content. And with a little creativity, you can put together a highlight at a later date if you want something more cohesive.
Keeping a Tour Date Highlights helps fans find your dates and make sure you use the swipe up link directly to your tickets! Making it only a click away.
Learn more at the source: SocialMediaExaminer.com
Have you started using Facebook Premiere? A Great tool to gather the “LIVE” traffic with a pre-recorded video!
Read the whole article at SocialMediaExaminer.com
Facebook Premiere is a feature that allows you to upload and schedule pre-recorded videos to broadcast live on your Facebook page. You can take advantage of all of the benefits you get with a Facebook Live video, but with a pre-recorded video instead.
After you schedule a premiere, a post is published immediately to your page. The post will include a Get Reminder button that viewers can click to receive a notification prior to the broadcast. Anyone who subscribes will receive a notification about 20 minutes before your premiere begins.
Three minutes before the broadcast, they’ll get another notification that they can join the broadcast lobby, where they can like, share, and comment in real time before the video debuts. A clock that counts down to the broadcast also appears in the post.
When you schedule a premiere, it must be at least 10 minutes prior to the time of your broadcast. You can schedule airings up to 7 days in advance, and you can schedule more than one premiere for the same time. Facebook also allows you to swap one premiere video for another after you’ve scheduled it (up to 15 minutes before your broadcast), so it gives you some flexibility for last-minute changes.
Facebook algorithm changes will never stop. That much seems clear. If we take that as our starting point, here are some things that marketers can trust through past, ongoing, and future changes:
Alexa, why do I need a chatbot?
By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.
Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.
By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet.
Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.
If you think chatbots are just for big brands, think again.
Large and small organizations are putting bots to work helping engage with customers in real time whether it’s giving directions or even requesting a media interview.
The possibilities are endless and entirely customizable for any brand.
The bigger deal is chatbots are crushing the open rate and click-through rates of email. A typical email open rate is 20 percent compared to an incredible 80-90 percent on Messenger.
We are talking four to five times more effective than email marketing. If you look at email marketing reports on Mailchimp, the CTR is 1-2 percent.
Brands using Messenger are experiencing a whopping 10-20-30 percent CTR according to Mikael Yang, co-founder of ManyChat.
READ MORE from Search Engine Journal
Creating content is getting a little easier, mostly thanks to new and technically more advanced gear. Cameras that shoot multiple photos in a row in extreme high-resolution; a new recording device that helps you capture Facebook Live events without a lot of hassle. I tested the following gear hands-on to find out how each gadget can help with content marketing for a startup. These are my top picks for ease-of-use, high-end features, and game-changing tech. CHECK THEM OUT HERE