Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology.

Last week Pinterest introduced more ways to try on makeup from a phone. The augmented reality feature called AR Try on for eyeshadow caught the attention of Lancome, YSL, Urban Decay, and NYX Cosmetics. All are participating in the launch.

Source: Pinterest Makes Bets On Augmented Reality 02/25/2021