2020 has proven itself a trying year for brands. With a global shutdown of physical stores and the need to quickly utilize digital platforms and cater to shifting consumer behavior, businesses have had to quickly adapt in order to navigate this new landscape. However, with this changing marketplace comes new opportunities.
Yet, what we have seen during the last few months is how quickly things can change and how easily brands can misstep. That’s why keeping track of consumer sentiment is crucial during these uncertain times – enter social listening.