In a short space of time TikTok is fast becoming a firm favourite among consumers and therefore retailers. Source: TikTok…

Live shopping has the potential to upend everything we know about marketing and sales. Major retailers are all in. Source:…

Did TikTok make you buy something? If so, you’re not alone. The platform’s appeal is growing both as a social…

Any savvy online shopper will tell you: The best way to hype up a product is with a limited-run drop.…

TikTok is apparently the latest platform to make the shift from social media site to a glorified digital mall. On…

How new technology allows artist-superfan interactions to create data that turns into long-term revenue. Whereas artists usually need to go…

“This website is free” no longer applies. The payment feature, called Super Follows, will allow Twitter users to charge followers…

Maybe via Bitcoin and NFTs. Square “set a high standard for building elegant, accessible, and fair tools for sellers and…

A non-fungible token (NFT) is a digital certificate for intellectual property stored on the blockchain. And Nyan Cat, Grimes, and…

TikTok is exploring new e-commerce features to monetise viral content, ramping up competition with Facebook and Youtube. Marketers might be…