Report: Two-thirds of consumers would rather use a chatbot than browse a website | VentureBeat
Nearly all marketing professionals confirm that chatbots have improved the overall customer journey for consumers and companies alike. Source: Report:…
Apple announces new Tap to Pay feature that turns iPhones into contactless payment terminals | 9 to 5 Mac
Apple has officially announced a new Tap to Pay feature for iPhone. This feature, coming later this year, will allow…
NFTs Boom In 2022, Fill A Void For Brands Looking To Connect With Consumers | MediaPost
Non-fungible tokens — digitally reproducible photos, videos, and audio — will fill a void in 2022 for brands looking to…
TikTok Live Shopping Is Flourishing. Here’s How Small Businesses Can Benefit | Forbes
In a short space of time TikTok is fast becoming a firm favourite among consumers and therefore retailers. Source: TikTok…
Live Shopping is the Next Big Thing. Here’s Why. | ReadWrite
Live shopping has the potential to upend everything we know about marketing and sales. Major retailers are all in. Source:…
Letter from gen Z: here’s how we really use social commerce | The Drum
Did TikTok make you buy something? If so, you’re not alone. The platform’s appeal is growing both as a social…
How to Use Instagram’s New ‘Drops’ to Buy and Sell Limited-Run Products | Lifehacker
Any savvy online shopper will tell you: The best way to hype up a product is with a limited-run drop.…
TikTok’s Exploring In-App Shopping and Video Resumes | Gizmodo
TikTok is apparently the latest platform to make the shift from social media site to a glorified digital mall. On…
The Fan Data Goldmine | Billboard
How new technology allows artist-superfan interactions to create data that turns into long-term revenue. Whereas artists usually need to go…
Twitter announces paid Super Follows to let you charge for tweets | The Verge
“This website is free” no longer applies. The payment feature, called Super Follows, will allow Twitter users to charge followers…