The Fan Data Goldmine | Billboard
How new technology allows artist-superfan interactions to create data that turns into long-term revenue. Whereas artists usually need to go…
Twitter announces paid Super Follows to let you charge for tweets | The Verge
“This website is free” no longer applies. The payment feature, called Super Follows, will allow Twitter users to charge followers…
How Square’s deal with Tidal could help musicians make a lot more money | Fortune
Maybe via Bitcoin and NFTs. Square “set a high standard for building elegant, accessible, and fair tools for sellers and…
WTF Is an NFT? The Latest Cryptocurrency Craze Explained | PCMag
A non-fungible token (NFT) is a digital certificate for intellectual property stored on the blockchain. And Nyan Cat, Grimes, and…
TikTok e-commerce is coming for hyper-engaged Gen Z | Vogue Business
TikTok is exploring new e-commerce features to monetise viral content, ramping up competition with Facebook and Youtube. Marketers might be…
How to engage consumers on social media to drive sales | Business Insider
Brands are rethinking their business operations and marketing strategies to engage with consumers on their preferred social media platforms. Source:…
Why QR Code Scanning Will Be At The Forefront Of Retail Success This Holiday | Forbes
Retailers and brands are under huge pressure, both online and off. The pandemic has dramatically accelerated e-commerce shopping and the…
TikTok partners with Shopify on social commerce | TechCrunch
TikTok is further investing in social commerce with today’s announcement of a new global partnership with e-commerce platform Shopify. The…