“Influencer” marketing can be a powerful tool in an advertiser’s arsenal for engaging with consumers, especially during the pandemic while…
TikTok doesn’t give creators a cut of ads, so they have to look elsewhere. Three of TikTok’s biggest stars announced…
Is your brand seeing rising CPAs on once-profitable strategies like promoting your brand on Google and Facebook? If so, take…
Less than a week after Canada announced it would be cracking down on influencers’ marketing tactics, the Federal Trade Commission (FTC)…
