eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid…

Experts say influencers are scared over the possibility of TikTok being banned. Content creators have other options including Triller and…

“Influencer” marketing can be a powerful tool in an advertiser’s arsenal for engaging with consumers, especially during the pandemic while…

TikTok doesn’t give creators a cut of ads, so they have to look elsewhere. Three of TikTok’s biggest stars announced…

Is your brand seeing rising CPAs on once-profitable strategies like promoting your brand on Google and Facebook? If so, take…

Less than a week after Canada announced it would be cracking down on influencers’ marketing tactics, the Federal Trade Commission (FTC)…