Pinterest

Social Review for Week of Jan 20th

Social Review for Week of Jan 20th

  • FACEBOOK NEWS
    • You can now access their ‘off-facebook activity’ tool for controlling which apps and sites can share data for ad-targeting
  • PINTEREST NEWS
    • Launched a virtual ‘Try on’ feature, that lets you use a filter to try on different brands of lipstick
  • INSTAGRAM NEWS
    • Published a sort of FAQ type of guide that addresses a range of common platform questions via its @Creators account so make sure if you are on Instagram you are following @creators.
  • GOOGLE NEWS
    • Launched their own TikTok-like short-form video app called Tangi

Add the briefing to your Alexa Echo or your Alexa Dot (“Alexa, add The Front Row Entrepreneur Flash Briefing”) from Jen Lehner and get daily updates on social media marketing like me!

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

The new tool provides data on search terms over the last 12 months, along with when those terms peaked.

  • Pinterest Trends is still in beta and will become available on desktop in the U.S. over the coming weeks.
  • The company also announced the Pinterest 100, its annual report on the top emerging trends for the coming year.
  • Google has also announced its own list of trending consumer searches. Dubbed the Google Shopping 100, the page lists specific products that are rising in popularity this holiday season.

Read the whole article at Marketingland.com

eMarketer Pinterest and Snapchat Q4 2019 User Forecasts – eMarketer Trends, Forecasts & Statistics

eMarketer Pinterest and Snapchat Q4 2019 User Forecasts – eMarketer Trends, Forecasts & Statistics

Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

Pinterest’s users are more evenly represented across all age groups as a percentage of the general population, while Snapchat’s are much more skewed in the younger age groups.

Read the whole article at emarketer.com

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