social media

Social Review for Week of Jan 20th

Social Review for Week of Jan 20th

  • FACEBOOK NEWS
    • You can now access their ‘off-facebook activity’ tool for controlling which apps and sites can share data for ad-targeting
  • PINTEREST NEWS
    • Launched a virtual ‘Try on’ feature, that lets you use a filter to try on different brands of lipstick
  • INSTAGRAM NEWS
    • Published a sort of FAQ type of guide that addresses a range of common platform questions via its @Creators account so make sure if you are on Instagram you are following @creators.
  • GOOGLE NEWS
    • Launched their own TikTok-like short-form video app called Tangi

Add the briefing to your Alexa Echo or your Alexa Dot (“Alexa, add The Front Row Entrepreneur Flash Briefing”) from Jen Lehner and get daily updates on social media marketing like me!

Social Review Week of Jan 13th

Social Review Week of Jan 13th

  • FACEBOOK NEWS
    • Reducing the price of its flagship Oculus Go VR headset as it seeks to advance consumer take-up of VR.

  • TWITTER NEWS
    • Launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message.
    • Updated the format of its TV show reminder buttons, which notify you when TV shows will go to air.
    • Tweet editing is looking less and less likely, with CEO Jack Dorsey now ruling out the option.
  • INSTAGRAM NEWS
    • Adding a new way to easily find and re-share Stories mentions of your profile.
    • Making it easier for creators to upload videos to IGTV.

  • GOOGLE NEWS
    • Now gathering topically-related searches that you’ve conducted in the past into defined collections, in order to make your search history more functional.
    • Expanded its mobile search listing format, displaying website icons and domain names, to desktop queries.

  • SPOTIFY NEWS
    • Testing a way for influencers post Stories to introduce their own playlists

Gathered from jenlehner.com

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

The new tool provides data on search terms over the last 12 months, along with when those terms peaked.

  • Pinterest Trends is still in beta and will become available on desktop in the U.S. over the coming weeks.
  • The company also announced the Pinterest 100, its annual report on the top emerging trends for the coming year.
  • Google has also announced its own list of trending consumer searches. Dubbed the Google Shopping 100, the page lists specific products that are rising in popularity this holiday season.

Read the whole article at Marketingland.com

Will These Be the Biggest Social Media Trends of 2020? | Small Business Trends

Will These Be the Biggest Social Media Trends of 2020? | Small Business Trends

With ever-increasing popularity, a new survey and report from Adobe Spark looks to find out the social media trends that will shape how people work in 2020.

The researchers spoke to business owners, freelancers, marketers, designers, side-hustlers, students and influencers regarding their social media and content creation habits. The goal is to identify the trends around the content they are creating in video, how-to content, remixing and more. Not only that, but Adobe Spark also says these trends will shape what is created on social along with how and why it is created.

By identifying these trends, you can better communicate with your audience on your social media channels. For many small business owners who now use social media as part of their digital marketing mix, the report offers some valuable insights.

202 Social Media Trends Include:

  • Social Media is the New Branded Homepage
  • Engaging Video Content (Video has 48% more views than images)
  • Conversation not Broadcasting (how to convert your viewer)
  • Social Media and Marketing (3.1 billion people using social media next year)

Read the whole article at smallbiztrends.com

6 Trendy Gadgets to Help You Create Digital Content for Social Media the Right Way

Creating content is getting a little easier, mostly thanks to new and technically more advanced gear. Cameras that shoot multiple photos in a row in extreme high-resolution; a new recording device that helps you capture Facebook Live events without a lot of hassle. I tested the following gear hands-on to find out how each gadget can help with content marketing for a startup. These are my top picks for ease-of-use, high-end features, and game-changing tech. CHECK THEM OUT HERE

How Instagram’s Major New Features Work

How Instagram’s Major New Features Work

For Instagram, December has been a busy month, with the image sharing platform introducing several new features designed not only to enhance functionality but also to improve online safety. Perhaps the biggest change is that you can now ‘like’ not only Instagram posts themselves but any comments which have been left on them.

Over the last year I have noticed less and less interaction with ads I make in Facebook.  I find more interaction with organic reach and make sure we post more content driven information with a link to buy.  To the point that many times if I want to turn it into an ad it is too wordy and Facebook rejects it.  So I have to build out a different ad post for Facebook to approve. However in doing so I do not see much traffic or clickthroughs.  Therefore have been disappointed in Facebook ads.

Now with the latest change from Facebook coming in January many of those posts we have good traffic with will be sent to less people starting next year.  And I will be expected to do more ads instead. With my results already lacking with Facebook ads, I do not think it will motivate me to encourage my clients to do more Facebook ads.

Here is more news on that front.  I will post more of my strategies  for 2015 in the coming weeks!

 

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