trends

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

Pinterest Trends gives marketers a view of the top U.S. searches on the platform | Marketing Land

The new tool provides data on search terms over the last 12 months, along with when those terms peaked.

  • Pinterest Trends is still in beta and will become available on desktop in the U.S. over the coming weeks.
  • The company also announced the Pinterest 100, its annual report on the top emerging trends for the coming year.
  • Google has also announced its own list of trending consumer searches. Dubbed the Google Shopping 100, the page lists specific products that are rising in popularity this holiday season.

Read the whole article at Marketingland.com

Will These Be the Biggest Social Media Trends of 2020? | Small Business Trends

Will These Be the Biggest Social Media Trends of 2020? | Small Business Trends

With ever-increasing popularity, a new survey and report from Adobe Spark looks to find out the social media trends that will shape how people work in 2020.

The researchers spoke to business owners, freelancers, marketers, designers, side-hustlers, students and influencers regarding their social media and content creation habits. The goal is to identify the trends around the content they are creating in video, how-to content, remixing and more. Not only that, but Adobe Spark also says these trends will shape what is created on social along with how and why it is created.

By identifying these trends, you can better communicate with your audience on your social media channels. For many small business owners who now use social media as part of their digital marketing mix, the report offers some valuable insights.

202 Social Media Trends Include:

  • Social Media is the New Branded Homepage
  • Engaging Video Content (Video has 48% more views than images)
  • Conversation not Broadcasting (how to convert your viewer)
  • Social Media and Marketing (3.1 billion people using social media next year)

Read the whole article at smallbiztrends.com

eMarketer Pinterest and Snapchat Q4 2019 User Forecasts – eMarketer Trends, Forecasts & Statistics

eMarketer Pinterest and Snapchat Q4 2019 User Forecasts – eMarketer Trends, Forecasts & Statistics

Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

Pinterest’s users are more evenly represented across all age groups as a percentage of the general population, while Snapchat’s are much more skewed in the younger age groups.

Read the whole article at emarketer.com

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