The “Elvis Act”, named after the King of Rock & Roll, aims to protect musicians and celebrities from potentially damaging deepfakes created by AI. Introduced last month, it recently held a public hearing featuring testimonies from artists and industry professionals.

The Good:

  • Artists like Chrissy Metz and Jamie Moore voiced concerns about deepfakes undermining their work and reputation.
  • The RIAA supports the act, acknowledging the need to protect artists from unauthorized AI impersonations.

The Concerns:

  • The film industry, represented by the Motion Picture Association (MPA), is wary. They fear the act, in its current form, could restrict their ability to portray real people in films and documentaries protected by free speech.
  • The MPA wants the law to target harmful deepfakes (e.g., in advertising), but not limit artistic expression through portrayals in legitimate film projects.

Next Steps:

  • Tennessee lawmakers face the challenge of balancing artist protection with creative freedom in the final version of the bill.
  • This case highlights the importance of clear and precise legislation to avoid unintended consequences.

Further Reading: