Less than a week after Canada announced it would be cracking down on influencers’ marketing tactics, the Federal Trade Commission (FTC) is taking a similar strategy here in the U.S. Today, the FTC said it was seeking public comment on its Endorsement Guides, which ensure that advertisers and endorsers (aka influencers) are properly (and voluntarily) disclosing partnerships, as part of the agency’s systematic review of its best practices. That “public comment” has since been approved, and FTC Commissioner Rohit Chopra said that the the agency “will need to determine whether to create new requirements for social media platforms and advertisers and whether to activate civil penalty liability.”

Read the whole article at InputMag.com