A reminder that content planning is still a smart idea, even as we continue to navigate the unpredictability of current times.

Each year, the social media platform creates this calendar as a way to encourage Twitter users to create content (mainly, Tweets) that aligns with each event, many of which are likely to trend. Like a traditional annual calendar, this one is broken down by month. In chronological order, you’ll find a list of events broken down into four elements: date, opportunity (to create content on Twitter and beyond), type (of industry it applies to), and country (because this is a global calendar).

Source: Twitter’s 2021 Marketing Calendar is Here—Remember These Dates