PR Daily: Why should brands consider TikTok? What are the advantages?

Mandler and Nelson: It hits Gen-Z right on the bullseye and growth/engagement is massive both domestically and internationally. It’s also addictive, interactive and an easily consumable short-form video.

One major advantage to TikTok is that it is a copycat platform. Individual videos don’t just go viral, actions do. So given the right programmatic strategy, brands can have a considerable impact integrating their message in the everyday content mix. This audience is the most robust that we have ever seen in social media. Given the right plan, the immediate impact is brand awareness, astronomic engagement, organic growth of audience and overall brand affinity.

Read the whole interview at PRDaily.com