This week’s rundown includes why startups are betting that text messaging will surge for influencers and brands.

When Instagram first came out with a TikTok copycat feature, it got mixed reviews, with some calling Reels a “dud.”

Creators weren’t exactly going wild for the short-form video feature.

But since posting Reels regularly, many creators have said the feature has become a secret weapon to supercharge their growth and engagement.

Source: YouTube and influencer business trends newsletter January 21 – Business Insider